Working Lands for Wildlife Conference Videos

Pursue Creative Marketing worked with Working Lands for Wildlife (WLFW), to create a series of videos for their workshop in July 2023.

We worked with WLFW to create a brief, outlining what videos needed to be made, the timeline for these videos as well as who on staff has the expertise for each video.

The videos were used during each speaker’s presentation at the workshop. The videos were between 90 seconds and 5 minutes in length. Each video was about a specific landscape or landscape issue.

This series of videos was used as a visual for presenters during the workshop which means the videos covered a wide variety of topics.

Due to the variety of topics and the two different landscapes being discussed. The workshop had participants who were very familiar with the subject matter, therefore it was imperative that we used the correct imagery for each video.

During the planning process for this video series, Pursue Creative Marketing spoke with many subject matter experts who are part of the WLFW team, who provided insights on the main messaging of the video and what is correct and incorrect imagery for each video.

This video series had a timeline shorter than two months, and had to be completed, with approvals from various staff before the start of the workshop. This was achieved.

The footage was provided by Working Lands for Wildlife, Pursue Creative Marketing, did not film any of the clips shown in the videos.