Sagebrush Conservation Gateway

Pursue Creative Marketing worked with Working Lands for Wildlife (WLFW), to edit all of the research highlight videos as well as create a series highlight videos. The videos were ready and complete for the launch of the Sagebrush Conservation website .

We worked with WLFW to create a style that fit within the brand guidelines for the assets of these videos, outlining the timeline for the videos as well as engaged appropriate staff members for their feedback for each video.

The video series was featuring each of the 20 articles in a special issue of Rangeland Ecology Management. This special issue included 20 articles, with 70+ authors and 24 organizations. Each article produced 1 videos and there was a single highlight video for the overall project.

Due to the complexity of authors, organizations, and changing titles of the articles it was imperative that we paid close attention to detail in this project. It was essential that each of the author’s names was exactly how it was written in the Rangeland Ecology Management special issue.

During the planning process for this video series, Pursue Creative Marketing spoke with many subject matter experts who are part of the WLFW team, who provided insights on the main messaging of each chapter that corresponded with a video.

This video series was completed in less than three months along with a number of other projects. In total 21 videos were created and uploaded to YouTube, along with 21 custom thumbnails created.

The footage was provided by Working Lands for Wildlife, Pursue Creative Marketing, did not film any of the clips shown in the videos.